Sheet Metal & Air Conditioning Contractors’ National Association

Events & Education


SMACNA Annual Convention 2019

Marcia Barnes


CEO and Founder
Valve+Meter Performance Marketing

As the CEO and founder of Valve+Meter Performance Marketing, Marcia Barnes knows a thing or two about leading and serving. This woman of influence has made a career out of reinventing herself and helping others become the best version of themselves.  

Barnes has a rich history in leading and serving performance-based marketing organizations with nationwide impact. In addition to leading multiple marketing agencies, she has received notable recognition for her leadership as president and CEO at Indianapolis-based Defender Direct (now called DEFENDERS). Over the course of her 14 year tenure with the company, Defender Direct experienced exponential growth from $2MM in annual revenue to more than $400MM. 

Session Detail: Residential Contractors Forum: All Hat, No Cattle? Building a Financially Accountable Marketing Plan