Sheet metal & Air Conditioning Contractors’ National Association

Events & Education


2018 SMACNA Annual Convention

October 14-17, 2018 | San Diego, California

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Tom Piscitelli


Monday, October 15
9:30 -11:00 a.m.
Residential Contractors Forum
Top Ten Strategies of the Best Retail HVAC Sales Companies

Tom Piscitelli has over 45 years of experience in HVAC sales, sales management, marketing, and consulting. He particularly enjoys bringing cutting edge training approaches to the HVAC industry.

In 1997, Tom founded TRUST® Training and Coaching ( and has conducted sales seminars that have improved the confidence and sales performance of over 10,000 HVAC sales professionals.

His articles on training and sales have been published in trade magazines, he often speaks at industry events, and he has produced three HVAC sales training DVDs. His most recent project has been co-authoring and publishing the book, Proposition Selling: How to Create Extraordinary Success in Business-to-Business Sales.

See schedule for session descriptions.