Sheet Metal & Air Conditioning Contractors’ National Association

Events & Education


All times listed are in Eastern Daylight Saving Time (EDT)


Strategic Selling: A Systematic Approach to Winning Work in Complex, Competitive Environments

Wednesday, October 14, 2020

11:30-12:45 p.m. EDT

Eric Anderton, Construction Genius Podcast 

In this session, Anderton will help you craft strategic approaches to bid specific work opportunities that will increase the likelihood of your company being selected to build the project.

You will also learn how to identify the four buying influencers in every project opportunity and recognize the “red flags” that threaten a sale, and what to do about them. This session will help you:

  • Discover the “buying modes” that jeopardize your success, regardless of price
  • Develop a strategic action plan to leverage your strengths
  • Eliminate the threats that endanger your efforts