New chapter program! - Build a service and replacement department debuts in Oakland
A new SMACNA Chapter Education course “Start and Build a Profitable Service and Replacement Department" recently debuted with the Bay Area SMACNA chapter in Oakland, Calif. It is based on SMACNA’s new “Residential Retrofit and Service Operations Management Program.”
A different mindset from a construction department
This half-day course opens contractors’ eyes to a different way of thinking. It also gives participants a practical overview and procedures in sales, marketing, financial, and maintenance that helps your company start and sustain a successful service and replacement department.
Members of the Bay Area chapter recently had the opportunity to preview SMACNA's new chapter education program "Start and Build a Profitable Service and Replacement Department" led by Ruth King. Ms. King is also the author of SMACNA’s new “Residential Retrofit and Service Operations Management Program.”
In Oakland, 35-plus participants discovered what it takes to operate a profitable service and replacement department, the role of maintenance agreements in that growth, and a start-up process to begin a successful residential and light commercial service and replacement department.
Maintenance agreements a key to success
Since residential and commercial service and replacement have different "go-to market" strategies, each was discussed separately so that contractors who were "residentially focused" could gain as much from the class as contractors who were "commercially based."
Participants learned that maintenance agreements are a key factor to grow a successful service and replacement department. They found out easy ways to enroll and grow their maintenance bases.
The tactics to enter and gain customers in each type market were reviewed. Participants left with strategies to be successful in both types of markets.
Participants noted that pricing methodologies and marketing were some of the most eye-opening and helpful segments of the class.
Course attendee, Barry Tyler of Bay City Mechanical Inc., Richmond, Calif, noted it was a "great course that all contractors should take."
To schedule “Start and Build a Profitable Service and Replacement Department” for your chapter, visit SMACNA’s Chapter Education Programs webpage or contact Bridgette Bienacker, SMACNA’s director of business management and membership at firstname.lastname@example.org.
To learn more about or to purchase SMACNA’s “Residential Retrofit and Service Operations Management Program,” visit the SMACNA Bookstore.