Sheet metal & Air Conditioning Contractors’ National Association

For SMACNA contractors such as S&M Heating and Air Conditioning that do service or installation jobs on residential multiunit buildings, these projects offer reliable revenue and steady work for employees. Laski estimates that his company has installed HVAC systems in 25,000 to 30,000 apartments in southeastern Michigan over the last 57 years.

Welcome to “word of mouth” marketing in the era of social media. “It’s a form of verification from the existing customers that doesn’t cost a lot of money, and that type of marketing has helped us a lot,” says Randy Novak, president of Novak Heating and Air Conditioning.

When staff members at Centraire Heating and Air Conditioning Inc. refer to the technical aspects of the HVAC systems they’re selling, they turn to SMACNA’s Residential Comfort Systems Installation Standards Manual.

High-end HVAC systems known for their energy efficiency include geothermal, solar, High Performance Air Systems (HPAS), and variable refrigerant flow (VRF) systems.

SMACNA residential contactors are offering tailored solutions for their customers by freshening, purifying, and dehumidifying indoor air with products such as dehumidifiers, air purifiers, and high-efficiency air filters, which can reduce customers’ medical expenses and build company referrals along the way.

Smartphones, combined with the Internet of Things (IoT), not only allow people to remain plugged in with friends and family, they are also becoming a popular way to keep plugged in to what’s happening in the home.

Planned maintenance agreement programs provide a big bonus---work and steady cash flow year-round.

What if it were possible to identify and remove a potential barrier SMACNA contractors face in the residential market? SMACNA’s manual, Successful Customer Service Practices for HVAC Service and Retrofit Contractors, written specifically for residential contractors, illustrates a different way of looking at customer service when compared to commercial markets.

All contractors typically only get one chance to make a good first impression, but far too often residential contractors fail to make the most of this opportunity.

This new publication helps you learn how to keep a customer for life. You'll find information and procedures on establishing a customer care culture and working within the “life cycle” of a customer.

The Residential Retrofit and Service Operations Management Program contains the latest information and methodologies to start up and run a profitable and successful residential and light commercial HVAC service and replacement department. read more

A report from the National Energy Management Institute.

Information on the Department of Energy's Weatherization Assistance Program.

Tips and advice from the Office of Energy Efficiency & Renewable Energy on home weatherization, including home energy audits.

Resources from the Building Technologies Office, including research and development, market stimulation, and building codes and equipment standards.