Sheet metal & Air Conditioning Contractors’ National Association


Partnership workshop tackles market expansion, ways to innovate change

Apr 4, 2017

Approximately 38 members of SMACNA and our labor partner, SMART (the International Association of Sheet Metal, Air, Rail and Transportation Workers) gathered in Atlanta in February to share their ideas and best practices for market share advancement.

SMACNA President-Elect Jack Knox said that despite that times are good right now, it’s time to change. “What will happen 18 months down the road? What will happen when work stops, and we have to look back and wish that we had made changes earlier?”

SMART General President Joseph Sellers Jr. called the workshop a time to “roll-up our sleeves and put in sweat equity.” He asked the attendees to have an honest dialog about how to implement changes and not just talk about theory.

Areas of focus included institutional markets such as schools, nursing homes, and assisted living facilities, plus residential and light commercial service and installation markets. It was noted that residential and light commercial work—such as food processing, condos, and strip malls, require different marketing, tools and equipment, and expertise than what is used on larger commercial and industrial jobs.

This workshop was a follow-up to the SMACNA/SMART Future Workforce Project meetings in the Washington, D.C., Houston, and Atlanta markets.