Sheet Metal & Air Conditioning Contractors’ National Association

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Guidelines for Social Media Etiquette

May 29, 2018

Bucking Horse x250Social media can sometimes feel like the Wild West.  It’s easy to lose control of the conversation. That’s why it’s important to follow some basic etiquette guidelines. It helps clarify your message and keeps the conversation focused on the topics important to you and your chapter.

  • Set up a company profile for your chapter, and make sure it’s separate from your personal profile. Facebook and Linkedin allow you to create Company Pages. Twitter and Instagram support company profiles.

  • Check grammar and spelling before posting. Write up the post in Microsoft Word or another system and use spell check to save time.

  • If you’re posting about a person or company, do some research to see if they’re on social media. It’s good practice to mention them (like @SMACNA) so that they know they’re the subject of your post/article.

  • Give credit to your sources. Did you find a great article that you want to share with your followers? Mention these companies too and let people know where the article originated.

  • Don’t just post about your chapter’s news and events. Post about topics and ideas that are of interest to your audience.

  • There are lots of tools now that will help you manage your social media posts. Both Hootsuite and SproutSocial let you schedule your posts in advance on all the major platforms. But make sure to keep your personal touch. Post different content on Twitter, Facebook, and Linkedin. Change up the message to match the audience.

  • On the same note, you should stay away from using automation tools to respond to comments or messages. Respond personally and within a day.

  • Use #hashtags but not #too #many. A great hashtag can help people find your organization. Too many hashtags will detract from your message.

  • It’s a mobile world. Create content that’s mobile friendly and readable on a small screen.

Read up on each platform’s best practices before launching your social media profiles. Here’s some quick guides to get you started:

The Twitter Best Practices Handbook

Facebook Best Practices

Linkedin Company Best Practices

Instagram Best Practices