Sheet metal & Air Conditioning Contractors’ National Association


Residential Contractors Forum: Building a Financially Accountable Marketing Plan

Oct 2, 2019

Marcia-BarnesIs your current in-house marketing team or outside agency all hat, no cattle? If the promised results didn't align with your bottom line, make sure to attend the 2019 Residential Contractors Forum. Marcia Barnes, CEO and founder of Valve+Meter Performance Marketing, will share a proven framework for growing your business fearlessly without burning cash.

Held at SMACNA’s 2019 Annual Convention, October 20-23, 2019, in Austin, Texas, this session will highlight new ways to think about the return on marketing spend (ROMS) for your business. You will learn how to develop a marketing testing strategy, and how and when to scale marketing channels when they’re successful.

Barnes has a rich history in leading and serving performance-based marketing organizations with nationwide impact. In addition to leading multiple marketing agencies, she has received notable recognition for her leadership as president and CEO at Indianapolis-based Defender Direct (now called DEFENDERS). Over the course of her 14-year tenure with the company, Defender Direct experienced exponential growth from $2MM in annual revenue to more than $400MM.

Learn more about the session on SMACNA’s Annual Convention website.

SMACNA encourages all members that have not yet registered for SMACNA’s 2019 Annual Convention to complete their registrations today, and be a part of the festivities in Austin, TX.