Sheet Metal & Air Conditioning Contractors’ National Association


Partnering with Contractors to Fill Their Needs

May 31, 2018

An Interview with Ben Schlinsog of Daikin Applied

Ben Schlinsog DaikinSMACNA Premier Partner Daikin Applied designs and manufactures technologically advanced commercial HVAC systems for customers around the world. Its parent company, Daikin Industries, has more than $17 billion in revenue, 67,000 employees, 90 production sites, and customers in more 150 countries.

Committed to finding energy efficient solutions for the industry, Daikin invests in innovation, technology, and sustainability initiatives, offering HVAC products that save energy and reduce environmental impact.

Speaking from Daikin Applied’s North American headquarters in Minneapolis, Ben Schlinsog, Regional General Manager, North Central, shared this commitment to leadership in solving his customers’ problems. 

What products and services do you offer SMACNA members? 

We specialize in custom solutions that leverage the latest in advanced technology, because that’s what our customers need the most—innovative solutions that are setting new standards of energy efficiency in the industry. Daikin-McQuay_Logo

Daikin focuses on engineering innovative technologies, bringing our customers products that fit their needs so that they can create better outcomes for those inside their buildings. With the global commitment to a healthy, sustainable environment, we’re constantly seeking ways to make our products more energy efficient—for both the environment and to save our customers money on energy expenses.

What challenges can you help our members solve?

Our goal is to give contractors the tools to further their education—we want to help them solve customer problems most efficiently through our partnership.

We want to partner with SMACNA members not just in giving them the products they need, but also in helping them solve problems that challenge their customers. Typically we focus on solutions that increase efficiency, but our team can really tackle any mechanical challenge SMACNA members are facing. We also can offer financial models that evaluate different solutions to demonstrate payback.

What differentiates you from the competition? We offer industry-leading products with the innovative technology. For example, our award-winning Variable Volume Ratio (VVR®) compressor technology in our Pathfinder® Air-cooled and Navigator® Water-cooled chillers is changing the landscape for what customers’ can expect from a compressor’s capabilities at all conditions, not just full-load. VVR technology senses the exact amount of lift needed at any given moment and adjusts the compression ratio automatically. As a result, the chiller’s compressor never overworks for the conditions. This is invented by Daikin for air-cooled and water-cooled chillers; not available in any competitive model.

Our Rebel® rooftop was also built with every possible innovation to save energy. Daikin basically reinvented the category with Rebel, giving rooftops efficiency that had never been achieved in a commercial rooftop system. We’re continuing to evolve our rooftop offering to give customers the exceptional rooftop performance they deserve.

What question should our contractors ask you and your competition and why?

Contractors may not know that Daikin is the world’s leading air conditioning company. We’re also fully dedicated to advancing HVAC technology and performance; none of our competitors have dedicated focus we have on HVAC equipment, solutions, filters, and refrigerants. We’re able to push beyond conventional HVAC with innovative approaches to their challenges.

We go to market through independent manufacturers’ representatives. They are experienced application experts in each of their markets, knowing what products perform best in their climates and will recommend the best full system solution for your customer. Our Reps are unmatched in the industry.

What is the best advice you can give to our members?

Always keep in mind the importance of giving your customer a full system solution with advanced technology. We want SMACNA members to succeed and we do our best to provide the resources to do so.