Sheet Metal & Air Conditioning Contractors’ National Association


Ensure Company Photos and Videos are “Safety Friendly”

Aug 14, 2018

Ensure Company Photos and Videos are "Safety Friendly"When taking a photo, has anyone ever “photo-bombed the picture?” There are many times where the subtle unexpected images in the background grasp a person’s attention.

The same can be true of construction images. Safety hazards sometimes go unnoticed in the background, but people can see them and think that is the proper set-up or technique, when in reality, it could be quite dangerous.

Safety violations in photos and videos distract from the contractor’s message. As leaders in the industry, SMACNA members need to ensure that their personnel in company promotional videos and photos are not unintentionally propagating safety hazards.

Some of these safety hazards include:

  • Workers handling sheet metal with no gloves on.
  • Shop personnel reaching into a press brake’s point of operation.
  • Workers not wearing eye protection.
  • Workers up on a roof without any fall protection.

These are just a few real-world examples of videos seen by SMACNA staff that show how a video or photo can move from “promotional” to “hazardous.”

During a video shoot, members should consider having their safety manager work closely with the video scriptwriter, director, and photographer. Safety managers can help set up safe photo shoots for photographers as well. Often, photographers and video production people don’t have the safety expertise and would likely welcome the opportunity for a safe and well-done video and photo shoot.

Members shooting video or photography should feel free to contact Mike McCullion, SMACNA director of market sectors and safety, to discuss any shot in question at (703) 995-4027 or