Sheet Metal & Air Conditioning Contractors’ National Association

October 2018 Volume 52 Number 10

Cover Story

Social Media Era Transforms Residential Marketing Strategies

Welcome to “word of mouth” marketing in the era of social media. “It’s a form of verification from the existing customers that doesn’t cost a lot of money, and that type of marketing has helped us a lot,” says Randy Novak, president of Novak Heating and Air Conditioning.


New DOL Guidance on Contractor Compliance Policy

On August 24, 2018, the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) rescinded Directive 307 and replaced it with a new directive where the OFCCP’s approach to compensation analysis is “clarified and constrained.”


Introducing SMACNA’s 75th Anniversary Logo

SMACNA recently marked a year of celebration starting October 18, 2018, marking the 75th anniversary of SMACNA. The year-long celebration will be used to give a nod to the past, but also establish a platform for the future where SMACNA and participating members can celebrate their own achievements in the industry.