Sheet metal & Air Conditioning Contractors’ National Association

October 2018 Volume 52 Number 10
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Cover Story

Social Media Era Transforms Residential Marketing Strategies

Welcome to “word of mouth” marketing in the era of social media. “It’s a form of verification from the existing customers that doesn’t cost a lot of money, and that type of marketing has helped us a lot,” says Randy Novak, president of Novak Heating and Air Conditioning.

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New DOL Guidance on Contractor Compliance Policy

On August 24, 2018, the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) rescinded Directive 307 and replaced it with a new directive where the OFCCP’s approach to compensation analysis is “clarified and constrained.”

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Introducing SMACNA’s 75th Anniversary Logo

SMACNA recently marked a year of celebration starting October 18, 2018, marking the 75th anniversary of SMACNA. The year-long celebration will be used to give a nod to the past, but also establish a platform for the future where SMACNA and participating members can celebrate their own achievements in the industry.

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Reminders