SMACNA Interview: Joseph Lansdell

President of Poynter Sheet Metal talks about industry issues and marketing best practices.

Joseph Lansdell, President of Poynter Sheet Metal, joins Jeff Henriksen at the 2022 SMACNA Annual Convention in Colorado Springs, Colorado. During their discussion, Joseph and Jeff talk about several critical issues, including the supply chain's impact on Poynter and the sheet metal sector as a whole. Joseph also talks about the impact social media marketing has had on his business and outlines of the strategies and best practices his company uses to build its customer base through tools such as LinkedIn. Finally, he talks about the value of SMACNA membership, especially the relationships built over the years with fellow contractors.