Construction leaders don’t have a technology problem—they have a translation and ownership problem.

For years, technology has been managed as a cost center—often sitting under finance, evaluated through budgets, and disconnected from operations. But as projects become more complex, margins tighter, and risk higher, that model breaks down.

This session flips the conversation. Instead of asking technologists to “speak business,” we challenge leaders to lead technology as part of the business.

Through interactive discussion and real-world scenarios, executives will explore how to:

Shift from cost control to value creation

Make faster, smarter decisions using data—not just experience

This isn’t about buying more technology.

It’s about leading differently in a world where technology is now core to how work gets done.

Jeff Sample