SMACNA’s New Website Is Live!

SMACNA is pleased to announce the launch of our brand-new website!

After months of studies and focus groups — and a lot of hard work and dedication — we are delighted to officially share with you the new smacna.org.

Our goal with this new website is to provide members and chapter executives with a greatly improved user experience while also educating and promoting our brand attributes to a wider audience of explorers and visitors. Chief among the improvements are:

• Navigation and structure externally focused on visitor needs rather than internally focused by departments.
• Navigation (and drop-down navigation) that directs visitors to the content they need in less time and fewer clicks.
• A convenient single sign-on that enables members to log in to the site only one time to see member-only content, make bookstore purchases, visit SMACNA Connect and access SMACNA apps. It will also keep you signed in longer.
• A powerful and accurate search engine with predictive filters that deliver content being searched.
• A new bookstore platform that is user-friendly and shares related content from other parts of the website to increase your learning opportunities.
• The same bookstore platform also enables you to view purchased PDFs without having to download additional software.

Home Page

Each month, SMACNA’s home page receives tens of thousands of visitors, but only about 20% of those are members. The remaining 80% are new visitors to the website, which we call “explorers.”  Explorers have a wide range of interests and represent diverse groups from consumers to code officials to students to government staff.

Because the audience is both broad and new to the site, the home page is SMACNA’s opportunity to raise awareness of our industry, showcasing the industry both visually and through key attribute phrases that enhance our industry’s appeal to key stakeholders.

The top navigation and search function primarily serve our members and chapter executives, getting them to the information they need as quickly and efficiently as possible.

Another useful aspect of the more robust search function is the ability to filter content by industry sectors, enabling members to find the most relevant content focused on their particular sector. To further refine the search, members can choose a specific filter based on relevancy, newest first, type of media and related topic.

Over the next few months the website will improve further as SMACNA works through any quirkiness and enhances the way some information is presented. If you experience any “quirkiness,” or just like what you see, please use this form to let us know.