Balcan Innovations Joins SMACNA

This new Bronze Associate Member is the largest manufacturer of reflective insulation products in North America.

SMACNA’s newest Bronze Associate Member company is the Reflective Products Division of Balcan Innovations. They proudly serve and support the HVAC industry through two brands, Reflectix and rFoil.

Recently, SMACNA spoke with their Director of Marketing, Jim Dennison, who said, “Balcan Innovations can help SMACNA members by offering efficient, cost-effective, and sustainable insulation solutions that improve HVAC system performance, contribute to energy savings, and ensure compliance with industry standards and energy codes.”

Dennison went on to say, “Having been in business for over 40 years and with two manufacturing locations, Balcan Innovations is a manufacturer that you can rely on for high-quality products and service both now and in the future.”

When asked about what excites him about Balcan Innovations joining the SMACNA family, Dennison remarked, “We’re looking forward to being an active and participating member of an organization focused on the success of their members, and the continuous improvement of their businesses.”

To learn more about the Reflective Products Division of Balcan Innovations, please visit their website or send an email to customerservice@reflectixinc.com.


Oct 9, 2024 Member Update

Latest Articles


SMACNA Marketing & Communications Department Recognized at Ragan PR Awards

Oct 8, 2025 - New York Awards Ceremony sees SMACNA gain honorable mentions for its website redesign, Project Spotlight and SMACNews.


September Federal Updates

Oct 8, 2025 - Learn more about some of the critical policy matters coming out of the federal government, including the U.S-Japan Agreement, tariffs before the Supreme Court, the upcoming DOL Regulatory Agenda and more!


Unlocking Future Talent: A Guide to Building a Strong Internship Program

Oct 8, 2025 - Looking to attract talent, reduce hiring costs, and prepare future leaders from within? Building a Strong Internship Program: Best Practices for Contractors is a guide for developing internships that create value and support long-term goals.