How Driving Choices Can Impact Your Reputation

Article content provided by Federated Insurance.

Your company vehicles are highly visible markers of your business in the local community. Every time your employees drive in a branded vehicle, they carry your company’s reputation with them.

The Danger of Distractions

With an easily identifiable logo on the side of a vehicle, your drivers both promote your business and give an instant calling card if they aren’t driving safely. With one quick search, anyone can find your business online and leave a review.

Distracted driving isn’t just about using a phone — it includes eating, adjusting navigation, frustration and emotional fatigue, or anything that takes attention from the road. Most importantly, distracted driving puts lives at serious risk.

Building a Culture of Safe Choices

As a business owner, it’s up to you to lead by example. Give clear direction that safety comes before a quick response. Consider the following tips:

• Encourage employees to pull over before  returning calls or texts.
• Create policies that clearly outline acceptable and unacceptable behavior while driving.
• Hold regular safety meetings to discuss safe driving behavior and expectations behind the wheel.
• Give drivers the training and support they need to eliminate distractions.
  

Protect Your Reputation

By addressing distracted driving, you can help protect your employees, the communities you serve, and your reputation. Recognize and reward safe driving behavior, and make safety a key part of your company’s culture. This can help build trust, strengthen your brand’s reputation, and make roads safer.

Federated Insurance® offers safe driving resources, telematics tools, and more to help keep your drivers safe. Reach out to your local marketing representative to learn more.

Visit the SMACNA association page for more on the products and services Federated Insurance offers, and to locate your local marketing representative and association account executive.

This article is for general information and risk prevention only and should not be considered legal or other expert advice. The recommendations herein may help reduce, but are not guaranteed to eliminate, any or all risk of loss. The information herein may be subject to, and is not a substitute for, any laws or regulations that may apply. Qualified counsel should be sought with questions specific to your circumstances. ©2023 Federated Mutual Insurance Company.