Webinar: Will Customers Find Your Business on Google and AI Search in 2027?

Will prospective customers find your contracting business when they search Google, Google Maps, or AI-powered tools like ChatGPT? Or will they find your competitors instead? The way customers discover and evaluate contractors is changing. Simply having a website is no longer enough to ensure your business gets noticed. In this practical, educational webinar, Lois Wyant, owner of JFT Web Marketing and creator of the Fully Booked Blueprint, will explain how HVAC and specialty contractors can improve their online visibility and turn that visibility into more qualified customer inquiries. Participants will learn how Google Business Profiles, website content, customer reviews, and AI search influence which businesses get found, trusted, and chosen. Attendees will leave with actionable improvements they can make and a simple 30-day plan to strengthen their company's online presence. This session is designed for contractor owners and managers and requires no technical marketing experience.

Learning Objectives

By the end of this webinar, participants will be able to:

1. Explain how Google Search, Google Maps, and AI-powered search tools influence how prospective customers discover and evaluate HVAC and specialty contractors.
2. Identify at least three opportunities to improve their company's online visibility, credibility, and ability to generate qualified customer inquiries.
3. Develop a practical 30-day action plan to strengthen their Google Business Profile, website visibility, and online reputation to help more customers find and choose their business.

Click here to learn more and to register