Growing Your Company Through Social Media and Marketing

During this panel discussion, we will share insights on social media and marketing from multiple perspectives. We have three incredible panelists who are experts in their fields and excited to share their knowledge of the industry. We will have Paul Pimentel, SMARTS Director of Communications, on the panel to discuss recruitment and showcase how accessible it is to start a career in the trades. Angela White is the Marketing and Public Relations Manager for SMACNA Member Holmberg Mechanical in Bellevue, Washington. White will share how she promotes Holmberg Mechanical on social media and through other marketing channels to help generate revenue for the company. Our third and final panelist is Brian Calcagno from SMACNA Premier Partner Procore Technologies. At Procore, Calcagno is the Manager of Industry Partnerships and will speak on behalf of the marketing and communications department. He will share how Procore uses a variety of marketing methods to impact its bottom line and drive business and sales.

Cody Shook
Angela White
Brian Calcagno
Paul Pimentel