Navigating Your Exit Strategy

Navigating Your Exit Strategy

San Diego, CA | Nov 4, 2024 - Nov 5, 2024


To request notification once registration opens or for other questions regarding this program, please contact Shelly Dixon at


Navigating Your Exit Strategy will focus on exit options and how business owners can develop a personalized exit plan. 

The program encompasses owner readiness, business preparedness, market readiness, exit alternatives, the sales process, and legal and tax implications. Attendees will gain insights into their options, acquiring knowledge of realistic expectations and consequences associated with ownership transfer. They will acquire the skills to analyze and appraise their firms comprehensively, considering aspects ranging from marketing and operations to financial standing and withdrawal liabilities. Additionally, participants will delve into the examination of strengths, weaknesses, opportunities, and threats crucial for strategic business exit planning. Participants will develop personalized action plans, allowing for ongoing tracking and monitoring.

Learn the Three Keys to a Planned Exit:

1.    Owner Readiness Process – personal financial plan, lifestyle plan, and emotional preparedness

2.    Business Readiness Process – review, assess and evaluate: sales, marketing, operations, org chart, financials and withdrawal liability

3.    Market Readiness – valuation, financing, deal structure, and buyer types (financial vs. strategic)

Selecting a Planned Exit Option:

•    Voluntary – family transition, ESOP, 3rd party sale, dissolution

•    Involuntary – death, divorce, departure, disability

Designing Your Planned Exit:

•    Align with the original objective – still on track?

•    Decide best option – how to best prepare the business

•    Consider the deal structure

Participants will learn about:

•    Options available

•    Where to start

•    Additional resources

Monday afternoon will include a panel discussion with several mentors (SMACNA contractors) that have recently exited their businesses.  Discussion will focus on successes, failures, best practices and lessons learned during their exiting process. 

Participants will have the option to request a one-on-one appointment with Mr. Ovrom or Ms. Steinbrenner to discuss their personal exit plan. Alternatively, following the program participants will have the option to schedule a conference call with Mr. Ovrom or Ms. Steinbrenner. 


1.    Education: why planning for ownership transfer and business valuation is crucial

2.    Action Items: what steps are needed to create a planned exit

3.    Tools: how to accomplish task lists 


The target audience includes owners within five to ten years of retirement. 


Monday, November 4

7:30 am – 8:00 am    Breakfast

8:00 am – 9:00 am    Introduction and Workshop Goals 

9:00 am – 12:00 pm    Owner Readiness Process

12:00 pm – 1:00 pm    Lunch

1:00 pm – 4:00 pm    Business Readiness Process

4:00 pm – 5:00 pm    Panel Discussion with mentors

Tuesday, November 5

7:30 am – 8:00 am    Breakfast

8:00 am – 9:00 am    Day 1 Review

9:00 am – 12:00 pm    Valuation and Market Readiness

12:00 pm – 1:00 pm    Lunch

1:00 pm – 1:45 pm    Assessment process 

1:45 pm – 2:00 pm    Wrap Up

2:30 pm – 5:30 pm    Optional 30-minute one-on-one appointments with Mr. Ovrom and Ms. Steinbrenner


John Ovrom

President/CEO, Exit Consulting Group, Inc.

John Ovrom is the founder and co-owner of Exit Consulting Group, Inc. (ECG). He founded the company on a simple principle – the desire to help fellow entrepreneurs. What started as John helping friends and previous business connections, quickly evolved into a consulting business, and the creation of The Ovrom Group, that became the Exit Consulting Group, Inc. in 2009. John has an entrepreneurial spirit, and is constantly coming up with new, inspiring, creative, and innovative ideas. John’s win is creating long-lasting value for his clients by finding unique, effective solutions to business challenges.

Andrea Steinbrenner

Chief Operations Officer, Exit Consulting Group, Inc.

Andrea Steinbrenner is the Chief Operations Officer at Exit Consulting Group, Inc. (ECG).  An experienced, versatile executive who has worked across a multitude of industries throughout her career, Andrea’s objective is to leave businesses better than she finds them and works hard to provide her clients and companies with their best possible outcome.

Andrea emphasizes the importance of clear communication and demonstrates this skill by listening to the wants, needs, goals, and priorities of each client before collaborating to find the starting point in the client’s journey. She brings the same skills to working with staff, searching to find solutions that best fit the situation and move people towards their goals while maintaining the company’s culture and values. 

Andrea’s win is seeing people succeed and helping them find the best way to reach their goals.