Leveraging Social Media Platforms to Market Your Business

In this session, you’ll learn best practices to ensure your marketing efforts on social media not only boost company awareness, but support company growth in your local area. You’ll get expert tips on:

You will learn about what budget considerations to consider and hear examples of successful local campaigns and their tactics. You’ll also hear how platforms like Instagram, Tik Tok, and Facebook have rolled out new strategies and tactics to support small and large businesses as they grow.

• Identifying your key audience
• Choosing the best social media platform for you
• What tone you should take
• Identifying where to spend your time (video!)
• Where to save your time (consistency vs. frequency)